HEP-Cat Awards

The inaugural HEP-Cat Award goes to: Yvon Chouinard

Last month I met Yvon Chouinard at a beautiful celebration of life event in Ennis, MT. He has long been a hero of mine and yet I did not recognize him. I merely introduced myself to someone I thought equally loved the woman who has passed and was at the event to celebrate her life. When he said his name I smiled and stepped away as I know he wants little to no recognition and attention.

Well after reading this piece today in the NY Times, see below, I am absolutely shouting out and anointing The Chouinards — Yvon, his wife Malinda, and their two children, Fletcher and Claire as “HEP Cats”! They truly know what it means to Honor Earth.